Nathan Rensick, Andriy Dec 12, 2023 001 Riverside

Ecommerce on Tap by Sourcify and Izba Consulting

Join Nathan in this insightful episode of Ecommerce On Tap as he interviews Andriy Boychuk, the founder of Flowium and an email marketing expert. They discuss the aftermath of Cyber Monday and how Flowium's clients navigated the hectic holiday season with ease. Andriy delves into strategies for keeping your brand at the forefront of customers' minds through consistent email communication. He shares tips on nurturing customer relationships after major sales events and gearing up for future holidays. Learn how sharing your brand's social contributions can boost customer loyalty and why the first quarter is the perfect time to test new marketing strategies, such as loyalty or referral programs. Andriy also discusses the role of AI in enhancing email marketing, from generating creative ideas to analyzing campaign performance. This episode is packed with actionable advice for anyone looking to elevate their email marketing game and build lasting customer relationships. Subscribe for more expert insights into the world of ecommerce and digital marketing.