737 | EDGE Tool Series: Digging into AlsoAsked.com and Google Bugs

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Mark Williams-Cook continues on the EDGE with the last show of 2024 - discussing his recent findings of a Google bug exploit that shows us a HUGE insight into ranking factors. Learning from the endpoints that send data to micro-services that influence features on Google, Mark was able to discover a way to modify the requests that output JSON data. From that - they saw a slew of “properties  that Google was collecting from their ranking systems and query classifiers as to certain scores they were giving websites.” Yup - that’s bigger than the DOJ Google leaks earlier this year, folks! At the end of the day, it’s a consensus score. Are we in alignment?

Learn about AlsoAsked.com, the software that Mark has been building for the last few years. We’re huge fans of what this tool can be used for:

Mark dissects the importance of understanding SERP dynamics beyond just the "10 blue links." He emphasizes the need to delve deeper into "People Also Ask" panels to gain insights into user intent and search behavior.

AlsoAsked.com not only offers a visual map of intent but also supports both synchronous and asynchronous API requests. This functionality allows programmatic querying of PAA data, essential for responding to real-time changes in user queries and optimizing content planning effectively.

A huge tool - and a huge insight into Google’s consensus data analysis of a site. Great lessons learned from this last show of 2024. Dig in!

[00:03:39] Introduction to Mark Williams-Cook

 [00:05:02] Mark Reported a Google Exploit - a Big One

[00:10:11] Metrics Called “Site Quality” from Google

[00:14:43] EDGE of the Web Title Sponsor: Site Strategics

[00:18:29] It’s About Consensus Factors

[00:23:38]  AlsoAsked.com: Understanding the Most Important Feature on the SERP

[00:25:00]  The Intent Research Tool

[00:31:04] Screenshare of the Tool: Check out our YouTube video

[00:35:58]  A Slice in Time isn't Enough

[00:36:18] EDGE of The Web Sponsor: Wix Studio

[00:39:11] Using it with Screaming Frog & ChatGPT - an SEO Superpower

[00:42:17] A Recent Challenge from John Mueller & Mark’s Response

[00:46:14] It’s Not About Repeating Answers, It's About NEW Answers

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