Love and Links: How Bit.ly’s Valentine’s Day email stole the internet’s heart (ft. Devin O'Toole of Bit.ly)

Email Swipes

What happens when you’re about to hit deadline but legal still hasn’t given you approval? You come up with a new idea – that takes the internet by a storm. Because when you’re not trying to win the conversion battle in one day, you have the freedom to try out of the box ideas like a Valentine’s Day love letter to your customers.

Ideas you don't want to miss:

(4:00) How lack of legal approval actually inspired a better email

(9:05) The elements that gave this email an authentic feeling of caring

(10:50) Why it’s okay that this email’s impressions aren’t measurable

(13:43) How Devin swipes from social media strategy (maybe he should start a podcast called Social Swipes 😜)

(14:50) The viral response the email generated – and how the team snowballed its visibility

(18:04) The only thing Devin would change about the email

(21:42) Why Devin does NOT take inspiration from the emails in his inbox

About our guest, Devin

Bitly's Devin O'Toole is an accidental email marketer and former creative with over a decade of marketing experience across SaaS and retail.

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