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How to Protect Your Brand Against Misinformation with Ant Cousins

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Manage episode 395746313 series 3484829
Контент предоставлен Prohibition PR. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Prohibition PR или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

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Prepare to navigate the murky and slightly terrifying waters of brand misinformation with Ant Cousins as we uncover the key strategies you can use to defend your brand's reputation. This episode of Socially Unacceptable is a treasure trove of insights, where a veteran of the IT and defence sectors joins us. Ant Cousins from Cision brings his rich experience, guiding us through the complex maze of misinformation that threatens all marketing campaigns and brand integrity in 2024. Listen as we carefully dissect the anatomy of misinformation, from political manipulation to AI-generated content, and learn how to fortify your brand against the onslaught of falsehoods.
The conversation then takes a technological turn, highlighting the power of AI in revolutionizing social listening and media monitoring. With CISION's advancements, including their acquisition of FactMatter, we delve into the capabilities of contemporary tools to sift through vast amounts of social media content. Our discussion reveals how AI has grown to comprehend nuanced conversations, providing an accurate analysis of public sentiment critical for brand management. Ant shares his journey, reflecting on social media's evolution and its significant impact on communication and data exploitation, giving us a peek into the future of brand protection strategies.
Finally, we explore the tangible consequences that misinformation can have on renowned brands and how they've responded to crises, ranging from the Disney World drinking age fiasco to the misrepresentation of COVID-19 vaccine data. We examine the importance of preemptive narrative shaping and responsive action plans in mitigating the reputational damage misinformation can cause. We also look at Ant's personal experiences, including the intense challenges of leading FactMatter, in this section he provides a candid backdrop, highlighting the importance of resilience in times of crisis. Join us for the episode that equips you with the knowledge to steer your brand through the ever-evolving landscape of digital communication and misinformation.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

👉 [Book your call with Chris now] 👈

✒️Don't miss any hot tip or hilarious marketing fail by 👉 subscribing to our newsletter here. 👈
Follow Chris Norton:
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Follow Will Ockenden:
LinkedIn
Follow The Show:
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  continue reading

Разделы

1. How to Protect Your Brand Against Misinformation with Ant Cousins (00:00:00)

2. Avoiding Brand Misinformation in Marketing (00:00:51)

3. Applying AI to Enhance Social Listening (00:09:14)

4. The Impact of Misinformation on Brands (00:19:38)

5. Brand Misinformation and Challenges Faced (00:23:46)

6. Preventing and Responding to Misinformation (00:28:46)

7. Ant's F*ck Up Number 1: The Toll of Selling a Business (00:37:55)

8. Ant's F*ck Up Number 2: Crashed Helicopter and Media Relations (00:44:35)

56 эпизодов

Artwork
iconПоделиться
 
Manage episode 395746313 series 3484829
Контент предоставлен Prohibition PR. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Prohibition PR или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Send Us Your Feedback!

Prepare to navigate the murky and slightly terrifying waters of brand misinformation with Ant Cousins as we uncover the key strategies you can use to defend your brand's reputation. This episode of Socially Unacceptable is a treasure trove of insights, where a veteran of the IT and defence sectors joins us. Ant Cousins from Cision brings his rich experience, guiding us through the complex maze of misinformation that threatens all marketing campaigns and brand integrity in 2024. Listen as we carefully dissect the anatomy of misinformation, from political manipulation to AI-generated content, and learn how to fortify your brand against the onslaught of falsehoods.
The conversation then takes a technological turn, highlighting the power of AI in revolutionizing social listening and media monitoring. With CISION's advancements, including their acquisition of FactMatter, we delve into the capabilities of contemporary tools to sift through vast amounts of social media content. Our discussion reveals how AI has grown to comprehend nuanced conversations, providing an accurate analysis of public sentiment critical for brand management. Ant shares his journey, reflecting on social media's evolution and its significant impact on communication and data exploitation, giving us a peek into the future of brand protection strategies.
Finally, we explore the tangible consequences that misinformation can have on renowned brands and how they've responded to crises, ranging from the Disney World drinking age fiasco to the misrepresentation of COVID-19 vaccine data. We examine the importance of preemptive narrative shaping and responsive action plans in mitigating the reputational damage misinformation can cause. We also look at Ant's personal experiences, including the intense challenges of leading FactMatter, in this section he provides a candid backdrop, highlighting the importance of resilience in times of crisis. Join us for the episode that equips you with the knowledge to steer your brand through the ever-evolving landscape of digital communication and misinformation.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

👉 [Book your call with Chris now] 👈

✒️Don't miss any hot tip or hilarious marketing fail by 👉 subscribing to our newsletter here. 👈
Follow Chris Norton:
X
TikTok
LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
X
TikTok
YouTube

  continue reading

Разделы

1. How to Protect Your Brand Against Misinformation with Ant Cousins (00:00:00)

2. Avoiding Brand Misinformation in Marketing (00:00:51)

3. Applying AI to Enhance Social Listening (00:09:14)

4. The Impact of Misinformation on Brands (00:19:38)

5. Brand Misinformation and Challenges Faced (00:23:46)

6. Preventing and Responding to Misinformation (00:28:46)

7. Ant's F*ck Up Number 1: The Toll of Selling a Business (00:37:55)

8. Ant's F*ck Up Number 2: Crashed Helicopter and Media Relations (00:44:35)

56 эпизодов

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