The Hairy Fail: Gareth Turner’s PR Nightmare with a Human Hair Coat

Embracing Marketing Mistakes

What topic would you like us to cover next?

Unlock the secrets to brand growth with Gareth Turner, the mastermind behind the innovative Big Black Door agency. Gain insights from Gareth's rich experience in the FMCG and food and drink sectors, including the viral sensation Weetabix and Heinz Baked Beans campaign. You'll learn the marketing fundamentals that drive both B2B and B2C success, with a keen focus on understanding your audience's motivations and breaking down barriers to purchase.
Join us as we explore the importance of taking risks and keeping your brand relevant with unconventional ideas. Gareth shares invaluable lessons from daring campaigns, including a controversial Weetabix promotion and the pitfalls of overcomplicated messaging. From crafting brand awareness to winning prestigious awards during lockdown, Gareth's journey offers a masterclass in maintaining brand relevance and sparking significant public conversations.
Finally, reflect on marketing failures and the allure of new technologies that can distract from core fundamentals. Hear stories, like the PR stunt involving a human hair coat, and celebrate success stories like Spoon Cereals' rise on Dragon's Den. This episode is full of practical advice and real-world examples to help you avoid common pitfalls and achieve sustained brand success.
Follow Gareth:
X: garethaturner

LinkedIn: garethaturner
www.bigblackdoor.com

Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

Subscribe to our Newsletter
✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business and creative journey, I share new things I've discovered, mistakes I've made, and tons of valuable marketing tips!
Follow Chris Norton:
X
TikTok
LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok
YouTube

Request a Guest To Come On The Podcast:
🎙️ Share your own marketing journey on our pod! 🌟 Click HERE to share your details on why you would be a brilliant guest and join the conversation.

Разделы

1. Marketing Fundamentals for Brand Growth (00:00:00)

2. Brand Relevance and Audience Understanding (00:12:14)

3. Marketing Campaign Failures and Insights (00:17:02)

4. Brand Strategy and Marketing Failures (00:30:16)

5. Brand Marketing Strategies and Insights (00:40:51)

6. Dragon's Den Success Story (00:48:04)