Barbenheimer, Bud Light, and Social Media Fails: Top Marketing Lessons of 2023

Embracing Marketing Mistakes

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Prepare to be armed with the marketing dos and don'ts that could make or break your brand's presence in the digital world. Chris Norton and Will Ockenden, are here to share the invaluable lessons we've learned from the past year's marketing hits and misses, and to guide you through the shifting sands of social media as we tread boldly into 2024. As we celebrate a new subscriber milestone, we're unwrapping the insights gleaned from our sold out webinar, where we dissected the successes of brands and the fumbles of giants such as Zara and Nike. This dialogue isn't just about what worked and what flopped; it's about equipping you with the hindsight to turn those experiences into foresight for your marketing strategies.
Venture with us into the world where TikTok isn't just for dance challenges anymore; it's an emerging search engine titan among the Gen Z crowd, rocking the social commerce boat with a staggering $1.3 trillion market surge. The landscape is evolving, and so are we, analysing the impact of Twitter's rebrand under Elon Musk and spotlighting the power of authentic, creator-driven brand narratives. Through the lens of our client C4 Energy, we'll show you how to leverage content creators in a way that not only captivates your audience but also tells a story they can't scroll past. So plug in and tune out the noise as we navigate through the cacophony of campaigns and the crescendos of triumph in the tempest of today's marketing realm.

Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

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Разделы

1. Barbenheimer, Bud Light, and Social Media Fails: Top Marketing Lessons of 2023 (00:00:00)

2. Marketing Mistakes & Social Media Trends (00:00:04)

3. TikTok and Social Commerce in 2023 (00:12:58)

4. X and the takeover of Twitter (00:14:58)

5. A growth in creator-led brands (00:17:14)

6. Who got it right in 2023? (00:18:37)

7. Big Brand Campaign Fuck Ups in 2023 (00:25:11)