A Marketer’s Guide to Mobile Live Video, with Krishna De

Employer Branding Podcast

Mobile live streaming – what are the benefits to brands and individuals? And which tools should they use? We have had a chat with Krishna De who is a digital & visual content marketing guru to get some answers. Questions for Krishna include: Why should brands be looking at mobile live streaming and what’s the opportunity? What is the key to success with mobile live video? What are the challenges with mobile live video and where do brands get it wrong? Which platforms are best for live streaming, and for which purposes? What’s your favourite live video platform right now? How can brands measure the ROI of mobile live streaming? What are some of the opportunities available with Periscope? What brands inspire you in the mobile live streaming space? And of course; Who's rocking live video on the Emerald Isle? Our tip of the week is actually a book: Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future and this week’s big shout goes out to Martin Mosler of Hager Group. Read the show-notes article: http://linkhumans.com/podcast/mobile-live-streaming All podcast show-notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow