Analysing the Digital Footprint of Your Candidates, with Fiona McLean of The Social Index

Employer Branding Podcast

This episode is sponsored by The Social Index. Fiona McLean is a seasoned HR practitioner with experience from both the UK and Australia. She is also the founder of The Social Index, a service that analyses the digital footprint of job applicants in a very transparent way. Questions for Fiona: Tell us about The Social Index and what you do there? Screening of candidate’s digital footprints - why is this important? How does it impact employer brand and company reputation? Could you do this screening manually? What could the pitfalls of this be? What does a report from The Social Index look like? How can you ensure you’ve found the right person? What happens if you are unable to identify an individual or they are not online? How do candidates feel about being scrutinised on the web? Are there any ethical considerations for employers? What’s the return on investment here? What companies are using these types of screenings? What’s the next big thing in this space? Where can people connect with you? Get the full scoop at http://employerbrandingpodcast.com.