How to Be a Social CEO, with Leslie Gaines-Ross of Weber Shandwick

Employer Branding Podcast

We speak to Dr. Leslie Gaines-Ross, Chief Reputation Strategist of Weber Shandwick about how to be a social CEO. Some of the questions in this episode: Tell us about Weber Shandwick and your role there? What challenge do CEOs face with social media? What is a step-by-step approach to becoming a Social CEO? What are the best platforms to use? What can you tell us about about women vs male executives and their use of social media? What mistakes do you see CEOs making on social media? What’s the ROI for the company in having a social CEO? Is there a CEO that inspires you on social media? What’s the next big thing for CEOs and social media? Article: http://linkhumans.com/podcast/social-ceo-leslie-gaines-ross Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow