How to Get Started with Inbound Marketing featuring David Smooke

Employer Branding Podcast

Learn more: http://linkhumans.com/blog/inbound-marketing-david-smooke From the article: Inbound marketing is a great way to get people to your own message. At the simplest level, it’s driving traffic to your values. I really look at it with the rise of the internet as the best way to market because as you put out your message, your ideas, your content, your status updates, you end up attracting people that align with how you already see the world. So instead of paying for direct mail and ads and trying to convince people it’s who you are, you just keep telling people who and what you are and who you help and have content that supports that. You end up forming an audience of really potential buyers. It’s exciting for me in the marketing space because really right now it’s valued more so than the size your wallet is, the quality of your message because we have so many channels and mediums available to us online that we didn’t have 5 years ago, 10 years ago. Even the last year or two you still have new platforms emerging. Medium, LinkedIn Publisher, there’s always a new blog coming along, there’s always a new place to write. It’s been exciting for my career. I just write something and I’m able to talk to people like you and read things you’re writing and comment on your articles. It’s an exciting time to be in inbound marketing.