Who Owns Recruitment Marketing? With Kathleen Back of NCR

Employer Branding Podcast

Today we’re going to attempt that age-old question causing sleepless nights across the world. Does recruitment marketing belong in talent acquisition or in marketing/communications? There are many schools of thought on this topic, we’re going to speak to someone that has been there, done that, got the t-shirt, wrote the article and did the podcast interview. Kathleen Back is a Candidate Attraction Manager at NCR, partnering with peers across the Corporate Marketing & Public Affairs team, responsible for all aspects of enterprise-wide candidate marketing initiatives. She also partners with the Talent Acquisition Leadership Team to enable them to find and hire top talent for NCR. Subscribe to this podcast: https://employerbrandingpodcast.com Kathleen on LinkedIn: https://www.linkedin.com/in/kathleenback/ Kathleen's article: https://rallyrecruitmentmarketing.com/2018/11/should-recruitment-marketing-sit-under-marketing-or-talent-acquisition/ The Employer Brand Index: https://employerbrandindex.co Thank you for tuning in!