#112 Why content contribution is underrated and product market fit should not be skipped with Sandro Meyer, Partner & Co-Founder at GrowthBay

Europe's B2B SaaS Sales Podcast

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2+ y ago 30:22

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Sandro Meyer won all of his customers at Growthbay from his audience funnel.

Now what is the difference between an audience funnel vs a prospecting funnel?

Here’s 3 insights I gained from having him on our Europe’s B2B SaaS Sales Podcast.

1️⃣ Content contribution is underrated: Many companies invest heavily into creation, hit publish and then “wait, see, and hope for the best”. Instead of re-purposing content “gems”.

2️⃣ Saying no to offer requests:

3️⃣ Don’t skip PMF (Product-Market-Fit): x

Thanks so much for sharing your learnings and insights from the last 10 years as a marketing leader with us Sandro!

#selltoscale #salessuccess #salescoaching #salesacceleration #salesplaybook

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