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Контент предоставлен Event Industry News. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Event Industry News или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Transition: How working in B2B events has evolved
Manage episode 405323934 series 2361402
Контент предоставлен Event Industry News. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Event Industry News или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of the Event Industry News Podcast host, James Dickson, is joined by Terrapinn COO Sharon Roessen. Sharon has been with Terrapinn for 30 years this year, starting in marketing and progressing through the company.
Terrapinn is a global Business to Business events company with a mix of exhibitions and tradeshows in its portfolio, the largest of which sees 40,000 registered attendees and 500/600 exhibitors, big events with content being the main focus.
Reflecting on Sharon’s experiences, this episode explores how working in B2B events has evolved. Do the fundamentals remain the same or is the approach to engage target demographics different from even 10 years ago?
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
347 эпизодов
Поделиться
Manage episode 405323934 series 2361402
Контент предоставлен Event Industry News. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Event Industry News или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of the Event Industry News Podcast host, James Dickson, is joined by Terrapinn COO Sharon Roessen. Sharon has been with Terrapinn for 30 years this year, starting in marketing and progressing through the company.
Terrapinn is a global Business to Business events company with a mix of exhibitions and tradeshows in its portfolio, the largest of which sees 40,000 registered attendees and 500/600 exhibitors, big events with content being the main focus.
Reflecting on Sharon’s experiences, this episode explores how working in B2B events has evolved. Do the fundamentals remain the same or is the approach to engage target demographics different from even 10 years ago?
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
347 эпизодов
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