How to Make Products That Stick (With PepsiCo's Chief Design Officer)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.

It sounds a bit cliché, doesn't it?

That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did.

• (00:00) - Intro
• (01:19) - Human Centricity vs Customer Centricity
• (05:21) - 3 vectors to hit the right note with your product
• (10:37) - How to market your product to any potential buyers
• (22:29) - How to reduce your chances of making mistakes
• (30:28) - Is it possible to learn confidence
• (35:56) - The 3 forms of love
• (39:10) - How prototyping can change everything
• (48:38) - The power of the shiny object
• (50:07) - Mauro's advice for marketers

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