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S4E15 - Product Experimentation: How to get Product Managers to Experiment ft. Shagun Aulakh
Manage episode 422386852 series 3266320
Контент предоставлен Rommil Santiago's Experiment Nation. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Rommil Santiago's Experiment Nation или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
How do you get Product Managers to adopt Experimentation? Shagun Aulakh, the Director of Product Management - Experimentation at American Express shares with Rommil here tips. Here are just a few of the takeaways: 1- Leadership advocacy is critical for embedding experimentation practices in a highly matrixed organization. 2 - Prioritize education and internal PR to influence and persuade teams to embrace experimentation. 3- Define success metrics for your experimentation program and map out a long-term plan for evolving maturity. 5 - Identify champions within the organization to inspire and motivate other teams to adopt experimentation practices. 5 - Democratize insights and share success stories to showcase the value and impact of experimentation. Watch Shagun here: Experimentation Elite in Birmingham UK: https://experimentationelite.com/#spe... Growth Marketing Summit in Frankfurt, Germany: https://www.growthmarketingsummit.com/en
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