Spotting Fake Experts: How to Tell Credible Voices from Empty Claims

Facts Not Feelings with Brooke C. Furniss

Join Brooke C Furniss as she sits down with automotive industry veteran Dan Moore in this insightful episode of Facts Not Feelings. With decades of expertise, Dan provides keen perspectives on spotting unmerited claims, amplifying credible voices, and separating facts from feelings. Gain valuable lessons on vetting self-proclaimed "experts", asking the tough questions, and keeping marketing strategies simple and focused. Discover how to cut through the noise and hype to make data-driven decisions that truly drive ROI. An episode packed with pragmatic wisdom for any automotive professional looking to thrive on authenticity.
Main Takeaways
1. Be wary of self-proclaimed "experts" who make bold, unsupported claims just to gain followers and fame. True expertise is built on experience, knowledge, and facts.
2. Focus on your own business strategy and identify gaps, rather than getting distracted by the latest tactics or buzzwords. Evaluate how products and services can help you achieve your goals.
3. Ask critical questions and do your own research to determine if someone's claims are credible. Don't assume expertise just because someone is confident or has a large following online. Look for real-world experience and results.
Connect 🔗

Dan Moore: https://qrcc.me/rzt1znsqys6a
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO

Chapters
0:00 Introduction
2:29 Spotting Unmerited Claims
4:23 Knowledge vs. Opinion
14:55 From Data to Strategy
18:05 Responding to Unqualified Voices
20:37 Avoiding Echo Chambers
28:44 Identifying Red Flags
39:00 Standing Out from Unqualified Voices
44:45 Asking Hard Questions
48:12 The Website Speed Test Debate
52:00 Strategy Over Tactics
59:54 Simplifying Metrics
1:02:13 Third Party Lead Providers
1:09:22 Lighting Round with Dan Moore