Why investment promotion matters

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Investment promotion agencies, also known as IPAs, still have relatively little influence in the decision making of foreign investors. The World Bank recently surveyed 754 executives of multinational corporations investing in developing countries, and only 43% of them gave the services of IPAs some importance, whereas most of them recognised elements such as “transparency and predictability in the conduct of public agencies”, or investment protection guarantees provided in the host country’s laws” as the most important investment climate factors. Yet some successful experiences of national or regional IPA around the globe show how big of an impact they can have in turning their territory into an appealing investment destination.

Courtney Fingar, editor-in-chief of fDi Magazine, discusses the reasons why IPAs still struggle to catch the attention of foreign investors, and what they can do gain the attention of foreign investors, with podcast host Jacopo Dettoni.

The podcast also features exclusive interviews with World Bank’s senior director Anabel González, and investment authorities from Armenia, Ethiopia, Kazakhstan, Myanmar, Mongolia, and Tunisia.


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