How to Create a Business Proposal Presentation

Fearless Presentations

Here are a few tips to keep in mind when you present a proposal to a client. Here is the scenario… You have done your homework. A team at your company painstakingly created the perfect sales proposal. In fact, the potential client was so impressed, that they moved you to their “shortlist.” Now, though, they want you to present a bid proposal to the purchasing committee.

Your team is one of just six to eight other companies competing for this contract. How do you make sure that the committee picks your team? Well, not to brag, but over the years, groups that I have coached have received over 80% of these contracts. Just follow this simple sales presentation outline, and your team will have a better shot at winning as well.

Don’t Get Hung Up on the Terms Proposal, Bid Proposal, Shortlist Presentation or Sales Presentation

By the way, don’t get hung up on the terms that I am using. People will often respond with something like, “We don’t present ‘bids’ to our potential clients.” In other cases, professional people may say, “But I’m not a salesperson. This isn’t a sales presentation.” My point is, don’t get hung up on the terms.

The process that I’m covering will help anyone who is presenting a solution to a person or group who will exchange money for this solution. The terms “Bid” and “Proposal” are standard procurement terms, which is why we are using them here.

I have heard this type of presentation called each of the following over the years.

• Bid Proposal
• RFP Presentation
• Shortlist Presentation
• Sales Presentation
• Present a Quote

Opportunities to close really big deals via a presentation are pretty nerve racing. We all want every, single advantage that we can get when we walk into the room. So, if you want to ace your next short-list presentation or RFP presentation, one of our coaches can help. Complete the form below, and one of our instructors will contact you.
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