Four Strategies to Uplift People of Hispanic Descent

Finding Fertile Ground: Communicate for Change

I’m rebooting my podcast to focus on communicating for change. This week we’re going to talk about how to uplift people of Hispanic descent. I share statistics about the prevalence of people of Hispanic descent in the U.S. workforce and why it's important to uplift them.
In the U.S., National Hispanic Heritage Month is observed from September 15 to October 15. It’s a time to celebrate the histories, cultures, and contributions of Americans whose ancestors came from Spain, Mexico, the Caribbean, and Central and South America. In this podcast I share four strategies to celebrate and support people of Hispanic descent during this month and all year long.1. Know your terms

Let’s begin with Hispanic, which means someone descended from Spanish-speaking countries.

A Latino or Latina is a man or woman of Latin American descent. Latinx and Latine have emerged as gender-neutral alternatives to Latino or Latina, which encompass Hispanic people from all racial backgrounds and those who identify as LBGTQIA+. The terms “Latinx” or “Latine” are not widely accepted though, especially among older generations.

Others prefer to identify themselves by their country of origin, similar to some Native Americans preferring to be called by their Tribe or some Black people disliking the term “BIPOC.” It’s more respectful when you name someone’s origin instead of lumping them together.

Ask people of Latin-American or Hispanic descent what terms they prefer.

2. Avoid cultural appropriation

In a Great British Bakeoff Mexican-themed episode a few years ago, the hosts wore ponchos and sombreros and made insensitive jokes. As we approach Halloween, this is a good time for my annual reminder to not appropriate other cultures.

Unless you are Latine, avoid:

· Wearing Mexican or Indigenous traditional costumes or Chola style outfits

· Getting culturally themed tattoos

· Celebrating Dia de Los Muertos without understanding its deep cultural meaning

· Using Cinco de Mayo as an excuse to party without participating in the cultural elements

3. Celebrate with culturally appropriate activities

Celebrating cultural holidays, traditions, and events can be a powerful way to show support. Ask your Latine colleagues or community members for ideas, but avoid singling them out or requiring them to lead or participate.

Here are some ideas to consider:

· Feature culturally inspired music, food, films, and art

· Sponsor a book group with selections by Latine authors

· Discuss Latine diversity, equity, and inclusion

· Host an educational session led by Latine professionals

· Celebrate the contributions of your Latine employees or community members

· Spotlight Latine businesses

· Host celebrations and workshops, encouraging employees to share their own experiences and customs

Make sure your activities are respectful and inclusive. Do your research and check in with Latine folks to make it fun and educational.

4. Offer support to Latine employees in the workplace all year long

Any attempt to celebrate National Hispanic Heritage Month will be inauthentic unless you work toward everyday inclusion. With their rich cultural heritage and diverse perspectives, Latine employees contribute significantly to the workforce. However, they face everyday prejudice and need specific support. This support could include:

· Fostering cultural sensitivity and awareness. Educate employees about diverse cultures, traditions, and languages. Break down stereotypes and create a more inclusive atmosphere.

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