Competing In An Established Category With Hollie Wegman FiredUp!

40:22

Standing out when it comes to your marketing isn’t just about having a great message– it’s about delivering that message with precision, consistency, and innovation. Enter the product mindset: a game-changing approach that takes your marketing from being hit-or-miss to a strategic, repeatable system. Clinton Bonner joins us today to break down how startups and marketing teams can leverage design, technology, and creative thinking to build marketing experiences that not only capture attention but build lasting trust with their audience. This week, episode 78 of the FiredUp! podcast is about bringing a product mindset to marketing! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Clinton Bonner shares why you should ditch traditional marketing playbooks and actionable advice to treat your marketing like a product that can be refined, scaled, and optimized for maximum impact. Clinton Bonner is the Founder of Only Human, a design UX and digital experience consultancy. Only Human helps SMBs and mid-size companies shine like the world's top brands. Focused on user experience, design, and digital journeys, our clients out-punch their weight class because every digital interaction is seamless, beautiful, and useful. Clinton is also a rabid Seattle Seahawks fan and when I'm not caretaking for his clients or family, he is publishing YouTube content for the Sea Hawkers Podcast. Clinton, Morgan, and Nicole discuss: What it means to take on a product mindset (and alternatively, what it doesn’t mean). The critical roles needed to create effective marketing strategies. Establishing a consistent brand identity that is cohesive, recognizable, and stands out. Understanding user needs as a foundational starting point to this approach. Implementing efficiency and iteration practices into your marketing strategy. Take Action: Start by bringing a designer into your marketing process and create a simple design system that captures your brand's unique identity. Remember, even startups can create world-class marketing experiences with the right approach and mindset. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH CLINTON BONNER: clinton@only-human.co LinkedIn LINKS MENTIONED IN THIS EPISODE: The Invention of Air by Steven Johnson CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Youtube LinkedIn X (Formerly Twitter) Work with Firebrand Send us a text…

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What Makes a Good Media Pitch 33:40

12 дней назад33:40

33:40

On average, reporters receive between 50-200 pitches daily, with only 8% leading to written articles. So, how do you make sure yours stands out? The Firebrand team joins together to unpack just this. Morgan, Chris, and Ian share their insights into what makes a pitch stand out and how to increase your chances of securing media coverage! This week, episode 77 of the FiredUp! podcast is about what makes a good media pitch! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team delves into the intricacies of crafting effective media pitches and actionable steps you can take right now to stand out in a crowded field. Morgan, Chris, and Ian discuss: Relevance to the reporter’s expertise and interest is a crucial element. Pitch your news in a timely manner before it becomes outdated. Keep your pitch concise and straight to the point as much as possible. Leverage elements like conflict, celebrity, impact, proximity, and timeliness to make your pitch compelling. Provide a unique perspective or angle that the reporter can’t get elsewhere. Mastering the art of the media pitch takes practice, but by focusing on a few key elements, you can increase your chances of securing the media coverage your brand deserves. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Youtube LinkedIn X (Formerly Twitter) Work with Firebrand Send us a text…

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You're Fired - Why Clients and Agencies Break Up 39:23

19 дней назад39:23

39:23

Breakups are never easy, even in the business world. When the relationship between a client and their agency comes to an end, it can be an emotional and complex process, with challenges to both sides. The Firebrand team comes together today as they pull back the curtain on the common reasons why these partnerships dissolve and share their insights on how to navigate this delicate situation with grace and professionalism. This week, episode 76 of the FiredUp! podcast is about why clients and agencies break up! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team shares common reasons why agencies and their clients might break up, whether suddenly or slowly ramping up to the inevitable. They also dive into the impact of these broken relationships on teams and share advice on how to leave the door open for future opportunities. Morgan, Chris, and Ian discuss: Common reasons clients might terminate a relationship with their agency, either suddenly or degrading over time. Clients are not the only ones terminating relationships; agencies may fire a client for creating a negative work environment, making unreasonable demands, and more. How to handle the termination process with professionalism and respect, leaving opportunities for a working relationship in the future. Remember, the marketing industry is a small world, and how you handle these transitions can have a lasting impact on your reputation and future opportunities. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Youtube LinkedIn X (Formerly Twitter) Work with Firebrand Send us a text…

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Burning Questions About PR and Marketing [Part 3] 36:21

26 дней назад36:21

36:21

Are you wondering why your landing page isn’t converting? Or if you should be issuing press releases for every announcement? You’re not the only one! In our work, we see similar questions pop up time and time again. Topics like the credibility of market research, choosing the right newswire, data security concerns with new technologies, and so much more are at the forefront of our listeners' and client’s minds. That’s why this week, on episode 75 of the FiredUp! podcast, we are answering more of your burning PR and marketing questions! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. The questions that Morgan, Ian, Chris, and Nicole answer in this episode include: How many people should we survey for our market research to be credible with the media? Why is my landing page not converting? Do I need to issue a press release for every announcement? The world is on fire about DeepSeek; should I use it in my marketing campaigns or proceed with caution? How do I track my leads down the funnel after they’ve converted? Can I review a reporter's article before it gets published? And if not- what can I ask a reporter to change once it has been published Have your own burning questions? Send them to firedup@firebrand.marketing for the chance to have them answered on the podcast! Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Youtube LinkedIn X (Formerly Twitter) Work with Firebrand Send us a text…

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Things ChatGPT Has Ruined 40:53

5 weeks назад40:53

40:53

With over 250 million weekly users, the rise of ChatGPT has sent shockwaves through the content creation world, leaving many marketers and writers grappling with how to leverage it both practically and ethically. The Firebrand team joins together in this podcast episode as they discuss the impact of ChatGPT on writing and content creation, exploring both the advantages and drawbacks of using AI in writing. This week, episode 74 of the FiredUp! podcast is about the things ChatGPT has ruined! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team dives into the idea that efficiency demands are driving the increase of AI in marketing, causing concerns for authenticity and trustworthiness. They also share their advice on finding a balance between leveraging AI tools and preserving the human touch in content creation. Morgan, Ian, and Nicole discuss: Words and phrases that are tell-tale signs that the content was AI-generated. Ways to use ChatGPT in a way that isn’t outright asking it to write something for you. Although overused by ChatGPT, the em-dash remains a valuable tool in writing, especially with digital content. Concerns about using AI-generated content for press releases, media commentary, and social media interactions. Positive use cases for ChatGPT include research, ideation, and tightening long-form copy. As AI tools continue to evolve, it’s crucial for content creators to strike a balance between leveraging the benefits of ChatGPT and maintaining the authenticity and human touch that readers crave. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! LINKS MENTIONED: Ep 71: Grammar Wars: When to Break the Rules https://www.buzzsprout.com/2240397/episodes/16436035 (full link for YT) CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Youtube LinkedIn X (Formerly Twitter) Work with Firebrand Send us a text…

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How to Make Direct Mail Work in 2025 with Kris Rudeegraap 34:06

6 weeks назад34:06

34:06

Everyone who has been in the industry for some time is familiar with or has experience with direct mail, or rather, the falling off of this marketing strategy. Kris Rudeegraap is here today as he unpacks the resurgence of direct mail and, more specifically, how startups can integrate direct mail into their marketing campaigns. This week, episode 73 of the FiredUp! podcast is about how to make direct mail work in 2025! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Kris Rudeegraap shares how the “old school” tactic of direct mail and gifting can complement digital marketing tactics and actionable advice you can take to enhance your startup marketing strategies this year. Kris Rudeegraap is the Co-Founder and co-CEO of Sendoso, the leading Direct Mail and Gifting Platform. Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he faced firsthand. Sendoso is backed by $100M+ in venture funding and has seen $250M+ spent on the platform with a global footprint across NAMER, EMEA, and APAC. Kris is passionate about growth hacking, experimental marketing, and AI in GTM. Kris is a California native and currently resides in the San Francisco Bay Area. Kris, Morgan, and Nicole discuss: How Sendoso’s platform makes it easier than ever for marketers to execute direct mail and gifting campaigns. Direct mail has a variety of use cases, including sales, customer success, marketing, and acting as a part of ABM flow. How to track your ROI with direct mail by integrating it into your CRM. Common mistakes startups make when incorporating direct mail into their strategy. As digital channels become increasingly crowded and competitive, finding new ways to stand out and engage your audience is crucial. Direct mail and gifting offer a refreshing, tactile approach that can help you cut through the noise and build stronger connections with your prospects and customers. CONNECT WITH KRIS RUDEEGRAAP: LinkedIn Sendoso CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Youtube LinkedIn X (Formerly Twitter) Work with Firebrand Send us a text…

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Competing in an Established Category with Hollie Wegman 37:17

7 weeks назад37:17

37:17

In this era of innovation, it is rare for startups, particularly tech startups, to enter into a green field market of opportunities. More often than not, they are up against established industry giants with proven success records. Hollie Wegman, the COO of Attio, a CRM startup, sits down with the Firebrand team to discuss Attio’s unique approach to breaking into the highly competitive CRM space, providing valuable insights for other startups looking to disrupt established markets, offering their unique spin on the product or service. This week, episode 72 of the FiredUp! podcast is about competing in an established category! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Hollie Wegman shares the challenges and opportunities of entering the established CRM market and actionable advice you can apply to your startup’s target market research, product development, marketing strategies, and so much more! Hollie Wegman is the COO of Attio, a next-generation CRM. With over 15 years of experience working alongside founders to build brands, her background in both startups and Fortune 500 companies provides a unique perspective on scaling startups into iconic businesses. Hollie, Morgan, and Chris discuss: Despite CRM being an established market, Attio recognizes that there is room for growth and aims to redefine the category, focusing heavily on user experience. Building a strong technical foundation early on allows for the seamless addition of new features in the future. Attio’s marketing strategy focuses heavily on community engagement, user feedback, and iterating on the best of what’s already been done. With AI being a core part of Attio’s operations, they embrace the technology, using it as a force multiplier in marketing, product development, and beyond. Continuous innovation, building a strong brand, and fostering customer advocacy are non-negotiables when competing against larger companies. If you take anything from this episode, let it be this: just because you’re entering into a mature market doesn’t mean you have to play small. There is always room to carve out your unique space. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH HOLLIE WEGMAN: Attio LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Youtube LinkedIn X (Formerly Twitter) Work with Firebrand Links Mentioned: 1984 by George Orwell Send us a text…

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Grammar Wars: When to Break the Rules 34:46

8 weeks назад34:46

34:46

As marketers, journalists, and PR experts, we know a thing or two about proper grammar. But sometimes, breaking the rules just feels right. The Firebrand team joins together on this episode as they explore the nuances of writing style, from the beloved Oxford comma to the power of the em-dash and much more! This week, episode 71 of the FiredUp! podcast is about grammar wars! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team weighs in on the age-old debate of some of the most common grammatical errors and offers insights on the importance of balancing technical correctness with readability and flair. Morgan, Chris, and Nicole discuss: The Oxford comma conundrum: a contentious topic among writers but many clients (as well as our team) just can’t let it go. The rise of the em-dash: with backlash from the increased use from AI, the em-dash plays an important role in enhancing digital content and conversational writing. Active vs. passive voice: although the American education system has taught passive voice out of many of us, it can add much-needed balance to your writing. Ending sentences with prepositions: while historically seen as taboo, it is now becoming more accepted in conversational writing styles. Embracing different punctuation: when used correctly, semicolons, em-dashes, and other punctuation marks can add personality and rhythm to your writing. As writers, we often find ourselves caught in the crosshairs of grammar debates, but the true art lies in finding the balance between technical correctness and creative expression. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Youtube LinkedIn X (Formerly Twitter) Work with Firebrand Send us a text…

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Why PR Measurement is Broken 48:02

9 weeks назад48:02

48:02

Compared to bigger, more established brands, startups face unique challenges when it comes to measuring the impact of their PR efforts. So much so that we would argue that PR measurement is broken for startups. Morgan McLintic and Ian Lipner come together as they discuss the complexities and challenges of PR measurement, the common problems that arise, and how to face them head-on. This week, episode 70 of the FiredUp! podcast is about why PR measurement is broken! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Morgan and Ian uncover why traditional PR measurement methods often fall short for startups and share practical strategies that startups can use to track the success of their campaigns. Morgan and Ian discuss: PR measurement is particularly challenging due to the difficulty of directly attributing media coverage to business outcomes. Sentiment analysis tools often misinterpret tone and messaging, requiring time-consuming manual review. The five metric areas every startup should be focusing on and how to be selective and realistic in measuring them. Long-term success strategies for benchmarking performance, tracking trends, and setting measurable milestones for PR efforts. By implementing a strategic and streamlined PR measurement process, startups can unlock the true value of their efforts and make more informed decisions to drive business growth. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Youtube LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Ep 12: How to Measure PR with Richard Bagnall A Startup’s Guide to PR Measurement AMEC Integrated Evaluation in Communications Framework Send us a text…

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Startup Marketing Predictions for 2025 42:29

10 weeks назад42:29

42:29

As we usher in a new year, our team wanted to continue the tradition of reviewing our industry trend predictions from the previous year, seeing where we were spot on and where we might have missed the mark, and making our predictions for the upcoming year. This week, episode 69 of the FiredUp! podcast is about our startup marketing predictions for 2025! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Morgan, Nicole, Ian, and Chris score their 2024 industry predictions, seeing what came to fruition and what predictions fell flat. The team also dives into their predictions for what they can expect to happen as we enter 2025. The 2024 predictions we review in this episode include: X (Twitter) will continue its decline, and the current CEO will be out by the end of Q1 of 2024. Programmatic advertising will get much harder due to increasing privacy measures cloaking IP addresses. Content will become more visual and interactive as the need to capture consumer attention is becoming increasingly difficult. B2B brands targeting Gen Z will start showing up where they are– primarily on platforms like TikTok. The 2025 predictions we unveil in this episode include: Overdemand and burnout will cause the churn of startup marketer staff to increase. SEO will adapt and thrive despite the rise of AI search tools. Although ABM will face backlash, it’s not dying; it’s evolving. Podcast advertising will increase with programmatic ads becoming more common. AI-generated content will continue flooding the market, leading to concerns about quality. Perplexity will lose the race against bigger, more established search engines. What are your industry predictions for 2025? Do you agree or disagree with our predictions? Send us a message and let us know what you think! Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Youtube LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED: On the Blog: Startup Marketing Predictions for 2025 Send us a text…

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The Biggest News of 2024 41:37

11 weeks назад41:37

41:37

2024 had a lot in store when it came to the news stories that shaped our industry. The Firebrand team dives into the re-election of Donald Trump, the impending effects of the Federal Reserve interest rate cuts, what this year’s advancements in AI can tell us about what’s to come, and so much more! This week, episode 68 of the FiredUp! podcast is about the biggest news of 2024! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team reflects on the biggest news stories from 2024, highlighting the interplay between political developments, economic factors, and technological advancements that shape the future of startups. Morgan, Chris, Ian, and Nicole discuss: With Trump’s re-election, we can expect to see implications on tech policies and Silicon Valley’s priorities rising to the top. Interest rate cuts correlate with increased venture capital flow; startups are becoming more optimistic. OpenAI’s advancements indicate a new era in AI capabilities, but we still have a long way to go. The Omicron IPG merger signals the beginning of more companies following suit to become more agile. The potential TikTok ban will cause brands to reconsider their social media strategy. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Youtube LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED: Ep 67: Startup Strategies for 2025: Navigating Social Shifts, AI, and PR Measurement Send us a text…

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Startup Strategies for 2025: Navigating Social Shifts, AI, and PR Measurement 40:53

12 weeks назад40:53

40:53

The marketing and PR world is in a constant state of evolution, with seismic shifts in the industry happening as we speak. From mega-mergers to platform disruptions to the continued struggle of attribution, the Firebrand team takes a deep dive into the trending topics impacting agencies and brands. This week, episode 67 of the FiredUp! podcast is about startup strategies for 2025: navigating social shifts, AI, and PR measurement! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team unpacks some significant marketing and PR developments that impact agencies and brands alike and shares their insider advice for how you can stay ahead of the industry trends. Morgan, Nicole, Chris, and Ian discuss: The Omnicom and IPG merger signals a trend of larger holding companies seeking to gain scale and efficiency amidst industry disruption from tech firms. The potential TikTok ban is forcing brands to diversify their social media presence and focus on building community through their owned media channels like email and blogs. Emerging social network platforms like Blue Sky present both opportunities and challenges for brands; it’s necessary for brands to do their research and consider the fit. While new tools like Memo aim to provide better attribution metrics, accurately measuring the impact of PR efforts remains a constant challenge. Tools like OpenAI’s Sora engine that can generate text-to-video content present both exciting visual possibilities and ethical concerns around deepfakes and brand safety. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Youtube LinkedIn X (Formerly Twitter) Work with Firebrand Send us a text…

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The Changing Role of the CRO with Daniel Rock 36:00

13 weeks назад36:00

36:00

The role of the Chief Revenue Officer (CRO) has evolved considerably in recent years, becoming a critical position for driving growth and aligning key business functions. Daniel Rock, a two-time CRO himself, joins us on the podcast this week to discuss the many hats of a CRO, from adapting to shifts in buyer behavior, fostering a collaborative go-to-market team culture, and so much more! Daniel also shares his predictions for what we can expect the future of this role to entail. This week, episode 66 of the FiredUp! podcast is about the changing role of the CRO! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Daniel Rock unpacks the changing responsibilities of this role and actionable advice you can take whether you’re looking to step into this role yourself or bring this dynamic leader onto your team. Daniel Rock, the CRO at SuiteFiles, loves to build things. He excels in building revenue functions from the ground up or rebuilding existing ones. Daniel’s life has been in the technology space since he left school. He has over 20 years of experience in the B2B tech sales sector, along with more than a decade in SaaS startups and scale-ups. Daniel, Morgan, and Nicole discuss: The CRO role traditionally combines sales, marketing, and customer success while breaking down silos for a cohesive customer experience. Success in a CRO role requires curiosity, empathy, and the ability to see the bigger picture. Advice for building a collaborative go-to-market team culture where different functions work together seamlessly. Buyers are more educated than ever, prioritizing more consultative, value-driven engagements. The future of the CRO role will be increasingly data-driven, with a greater emphasis on branding, adaptability and the ability to be open to trying new approaches. CONNECT WITH DANIEL ROCK: Email: daniel@suitefiles.com SuiteFiles LinkedIn Podcast- Wherever I Lay My Hat CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Youtube LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED: Mans Search for Meaning by Viktor Frankl Lord of the Rings T Send us a text…

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Working with Your VC with Nate Martins 37:40

14 weeks назад37:40

37:40

With nearly 11% of all deals closing in December, fostering a successful partnership with your VC will be at the forefront of many startups' minds. Nate Martins joins us on the podcast today to share that your VC does more than just write the check! They play a huge role in your marketing and PR strategy as well. Nate shares his insider’s perspective on how startups can leverage their VC relationships to maximize the impact of their funding news. This week, episode 65 of the FiredUp! podcast is about working with your VC! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Nate Martins dives into the vital role VCs play in supporting their portfolio companies through marketing efforts and actionable steps you can take right now to make the most of your relationship with your VC firm. Nate Martins is a marketing and writer who has spent a decade across disciplines—journalism, PR, content, product, lifecycle, copywriting, and more. He was formerly at Notion for four years as the Head of Content and now is Foundation Capital's Marketing Partner. Foundation Capital is an early-stage venture firm that helps take technical founders from $0 to $1M (and beyond). Outside of work, you'll find Nate playing basketball, taking a hike, and chasing his toddler around. Nate, Morgan, and Chris discuss: The three most common things companies seek support from their VC firm with and what the VC might wish their founders would come to them more often for. How a VC might help a company develop its message, articulate its value proposition, and adapt messaging for different channels. Funding announcements require strategic planning and timing of execution for success while keeping speed and openness to iteration in mind. As we near the beginning of 2025, companies might consider exploring trends such as video to enhance their marketing efforts. AI can be a valuable tool if used thoughtfully, but we are uncertain of its implications on SEO. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH NATE MARTINS: LinkedIn Foundation Capital CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Youtube LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED: Slouching Towards Bethlehem by Joan Didion Send us a text…

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The Rules of Rapid Response in PR 40:34

15 weeks назад40:34