Season 2, Episode 2: Choosing the Right Automation for Your Business With Rebecca Phillips, Hubspot

Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing

Marketing is ever-changing and if you fear adopting new technologies, your competitors will be way ahead while you get stuck. On the other hand, if you choose the right tools that will fit your business processes, you are going to give your customers the best experience and your business will be profitable.

In this episode, Arti Sharma and Rebecca Phillips talk about choosing the right automation for your business process and the benefits of having it for your business growth.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• In this day and age, customer delight is a big thing for businesses.
• Having automation will give you more time to focus on things that are going to move the needle and it’s not just for large organizations.
• Your team must have a high level of adoption to be able to use the tools that you want to use and achieve their purpose and function.
• The tools must be easy to use and customizable to your processes.
• RevOps puts the customers at the center, looks at the customer journey, and aligns the tools to create a smooth transition for the team. Ultimately it’s going to be the most profitable and the best experience for the customers.
• As we focus on the customer’s delight, we should never forget to imply delight. A delightful experience for the employees will give a delightful experience for the customers.
• You can take marketing technology on and hire someone to figure out how to make it work.
• Be very clear with your goals and what you need to make efficient use of the technology that you acquire.
• Put an adoption plan on your end but make sure that you’re doing your due diligence in buying the right tool that is progressive, understands your industry, and always has available support.
• Marketing is so dynamic today. Trends and technology are always changing.
• If you’re evaluating any CRM system, think about the product map, ask how it evolved in the last 2-4 years, and look at what the future will look like for them.
• If you are fearful of adopting new technologies, then you’re going to be stuck.
• One of the other ways to stay relevant is to keep testing and evaluating.

Today’s Guest:

Rebecca Philips is a Channel Account Manager at HubSpot. She helps a lot of businesses grow using technology to improve communication and customer experience.

Connect and learn more about Rebecca here:

LinkedIn: https://www.linkedin.com/in/rebeccajamphillips

Twitter: https://twitter.com/rebeccajam

If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube!

iTunes: http://ow.ly/Ihl350xDn8M

Google Play: http://ow.ly/sPag50xDn8T

Spotify: http://ow.ly/bt0g50xDn8Q

Our Podcast Portal: http://ow.ly/ogQK50xDn8S