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Automate your Advertising Data - Jordan Bell, Founder & CEO of Agency Bell
Manage episode 439018036 series 3579283
Контент предоставлен Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Jordan Daniel Bell (Founder/CEO of Agency Bell) has managed $100+ Million in ad spend and currently helps companies get more customers with AI-powered advertising.
Jordan has been running agencies for 10+ years. During this time he came to the conclusion that the ads space desperately needs to make better targeting decisions and a way to gather and dissect that data. They found that the data sets were very scattered and it was truly difficult to make the right data-driven decisions. They started focusing on attribution data, which led them to build their own automations.
His favorite piece of tech was always Zapier, and he dedicated a significant amount of time mastering the platform and all the benefits it brings. The biggest value add from the get go was seamlessly getting information into CRM. This proved to be no easy task, as the statuses can vary heavily and CRM hygiene is difficult to maintain.
Tune into the full episode to learn how to automate your advertising flow!
HIGHLIGHTS:
0:00 Intro
4:20 Make better targeting decisions
8:21 The right ad tech stack
12:29 Data-driven ad campaigns
21:35 Spend more time talking to customers
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Jordan - https://www.linkedin.com/in/jordanbell/
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