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How to Differentiate Your Agency - Jeff Meade, President of MEADE
Manage episode 449091361 series 3579283
Контент предоставлен Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Jeff Meade (President of MEADE) is an expert in agency positioning. He managed to grow his agency beyond $20 million in revenue prior to moving into agency coaching.
An agency wasn’t the initial vision. At first, Jeff and his co-founders were trying to operate as a consultancy. They quickly learned that a team of 20-somethings simply don’t have the domain expertise to sell consulting services to a Gen Y audience, so they pivoted to an agency model instead.
After growing their agency to 8 figures, they wanted to go international. While they had good conversations with potential partners, they fumbled the offers due to inexperience. They took it as a learning experience and Jeff moved on to coach agencies on how to nail their positioning.
The real battle when trying to settle on your position in the market is really understanding who are the folks you can help and why should they believe in your ability to perform. When people come to Jeff, typically they have a loose position and aren’t at a stage where going all-in on lead generation makes sense. To identify your focus point, you need to stop looking at your previous clients as your north star and really figure out the right profile outside of your existing rolodex.
Tune into the full episode to learn how to differentiate your agency!
HIGHLIGHTS:
0:00 Intro
3:58 Getting to $20+ Million
7:31 The impact of packaging the right offer
10:47 How Jeff moved into coaching
13:03 How to think about positioning
21:24 Grow via thought leadership
Connect with Jeff - https://www.linkedin.com/in/jeffmeade/
Connect with Mikael - www.linkedin.com/in/mikaeldia/
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