BURLYCORE in ‘24: Bring Back the Hackers

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Kicking off our 2024 season of the podcast, Phillip and Brian discuss the storylines of the upcoming NRF Big Show. PLUS: the spatial computing hype cycle is upon us, as is a new handheld device revolution. Listen now!

The Year of Spatial Computing

• {00:09:54} - “Shopify has conquered down market, and so naturally, the most obvious place for growth is in the enterprise, and it's just where they have to go. And then, one of the reasons why Shopify struggled mightily trying to sell to the enterprise initially is because they didn't hire what I would consider to be truly enterprise-grade sellers, and they didn't give the toolbox to be able to sell.” - Brian
• {00:13:18} - “Even if you don't go to NRF, the halo around The Big Show is now big enough to incorporate all of these brands that survived the tech and SaaS recession over the last year and a half. The companies that have come out the other side are now stronger for it. Even the ones that have received some critique online.” - Phillip
• {00:26:55} - “I think what we see in an AI-centric future is not just a gesture. It's not just, "Hey, Siri." It's not just language, it's "And this doesn't require an Internet connection for it to work.’" - Phillip
• {00:35:36} - “Every AI use case, every one of them, even OpenAI, in the opening demo is a commerce-centered use case. It is "Order me an Uber." It is "Get me a pizza." It is "Put this on my shopping list." Commerce is such a requirement for human existence and our connection with each other that you have to have commerce at the center of these experiences.” - Phillip
• {00:46:43} - “In the current state of the world, you have to capture mimesis before you actually create product market fit.” - Phillip
• {00:47:57} - “There's a reckoning on multiple fronts with app stores, in that app stores are about to become democratized. And they cannot be the walled gardens they have been in for 15 years. App stores are about to get disrupted.” - Phillip

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