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The Value of Soft Skills & Constant Learning: Alain Abou-Atmeh on Digital & Growth Marketing | EP9
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Why soft skills are needed in an age of AI and automation.
That’s one of the topics I and Alain Abou-Atmeh talk about in episode 9 of the podcast - but there’s more, we also dive in on:
✅ The challenges of being a marketer when you’re doing multiple roles at the same time
✅ The core difference between digital marketing and growth marketing (goldmine mental model here!)
✅ How he combines marketing fundamentals and integrates it with AI usage (practical example shown if you listen)
✅ What makes Growth Tribe different when it comes to what they teach and the value of showing practical use cases for what they teach
✅ Some aspects of self-development and continuous learning in times of high competition
Please do enjoy the podcast 🙏
PS. If you’ve found (or finding) value in any of the content Futurist Marketers produces, please do repost it to your network and let’s share the knowledge 👌
#Growth #GrowthMarketing #DigitalMarketing #GrowthTribe #PersonalDevelopment
00:00 Trailer
02:20 Freelancing to Growth Tribe
09:20 The Role of Soft Skills
21:12 Teaching Growth Marketing
23:56 Growth Marketing in Real-World Scenarios
26:19 The Power of AI in Marketing
28:02 The Importance of Fundamentals in Marketing
29:10 Challenges in Growth Marketing
34:50 Favorite Growth Marketing Tools
38:47 Continuous Learning and Staying Updated
42:09 The T-Shaped Marketer
Show notes
https://www.linkedin.com/in/growthmarketingtrainer/
https://www.crystalknows.com/
https://sparktoro.com/
https://www.semrush.com/
https://www.lyssna.com/
https://www.stackedmarketer.com/
https://feedly.com/
https://www.howtoweb.co/
https://growthtribe.io/
Be Water, My Friend - https://amzn.to/3A6wdkv (affiliate link)
How to win friends and influence people - https://amzn.to/40mqhhF (affiliate link)
The Laws of Human Nature - https://amzn.to/3YDMWVF (affiliate link)
Hacking Growth - https://amzn.to/3C1ovIN (affiliate link)
https://growwithward.com/aaarrr-pirate-funnel/
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