056: Walter T. Geer III on Being a Disruptor and Eliminating Ageism

Gen X Amplified with Adrion Porter

On this episode of Gen X Amplified, I chat with Walter T. Geer III, digital advertising executive, multi-patent holder, biometric lab creator, and currently the SVP, Group Creative director at TBWA/WorldHealth.

Walter joins us on Gen X Amplified to discuss his viral LinkedIn post (Yeah yeah…40 under 40 and 30 under 30. I’m not impressed…), diversity and inclusion, and why we should all focus on eliminating ageism in the workplace.

Walter T. Geer III serves as the SVP, Group Creative director at TBWA/WorldHealth – which is a leading healthcare agency collective.

A veteran of the digital advertising space, Walter holds a total of six U.S Patents for digital ad formats, and has developed ad products and implemented creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes and MySpace.

Throughout his twenty-year career, Walter has architected market-first usability labs, applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement.

Walter’s passion also sits at the intersection of story-telling, design, technology, data, and research.

During this episode, Walter and I have a great conversation around age diversity and inclusion, and why there should be more opportunities to highlight the achievements and viability of individuals 40+. And we also get a chance to hear Walter discuss some very compelling stories of people over 40 who reached out directly to him following his post.

Resources mentioned in this episode:

• Walter on LinkedIn
• Walter’s “40 under 40” post on LinkedIn
• Walter on Instagram
• TBWA/WORLDHEALTH

Walter’s Personal Theme Song

• “HUMBLE.”, by Kendrick Lamar

Thank you for listening!