064: Mack McKelvey On Empathetic Leadership and Being a Voice for Change

Gen X Amplified with Adrion Porter

For this very special #FabulousOver40 Fireside Chat edition of the podcast, I am having a conversation with the phenomenal and MACKnificent...Mack Mckelvey — who is the Founder and CEO of SalientMG, a strategic marketing firm focused on accelerating market position for growth stage tech companies...

And also who I had the pleasure of featuring in the #FabulousOver40 Spotlight Series on LinkedIn!

During this episode, Mack and I chat about her professional journey, her passion for diversity, equity, and inclusion, the importance of community, and the power of your "name."

About Mack

Mack McKelvey is the Founder and CEO of SalientMG, a strategic marketing firm focused on accelerating market position for growth stage tech companies, and also the executive presence and visibility for their respective leaders.

SalientMG’s clients have included Rovio (Angry Birds), Etsy, Verizon, Starwood Hotels, UberMedia, Ogury, Caesars Entertainment, ExecOnline, Whitebox and Sparkfly.

A true catalyst of positive disruption at the highest echelon, Mack has been leading transformative teams throughout her 20+ career.

Prior to SalientMG, Mack was the Senior Vice President of Marketing at Millennial Media, from the company’s start-up stage through its successful 2012 IPO.

Before Millennial, Mack held senior business and marketing roles at SIRIUS XM, VeriSign, CGI, and British Telecom; she began her career at Lucent Technologies/AT&T.

Mack is also a consistent and relentless advocate for diversity, inclusion, and representation in business, technology, and advertising.

As a thought leader, she is a contributor to Fortune, Entrepreneur, MediaPost, Luxury Daily, CMO.com, and other business and trade publications on leadership, diversity, visibility, management, and marketing innovation.

Mack worked with Business Insider to create the 2016, 2015 and 2014 lists of “The Most Powerful Women in Mobile Advertising”.

In 2013 and 2012, Mack was named one of “The Most Powerful Women in Mobile Advertising” by Business Insider.

Mack is also a startup tech advisor, investor, speaker, and business/industry awards’ judge.

She serves on the Advisory Boards of technology startups, including Real Atom, a commercial real estate fintech startup based in DC.

Mack is also on the Board of Directors for Creative Spirit, a non-profit which seeks to create jobs for the intellectually and developmentally disabled, and she participates in ACP’s US Military Veterans Mentor Program.

Mack’s Personal Theme Song

• “Return of the Mack”, by Mark Morrison

Thank you for listening!

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