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#86: How She Built A Billion Dollar AND Multi-Million Dollar Brands (Elyce Arons, Frances Valentine & Kate Spade)
Manage episode 357218210 series 3260620
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Elyce Arons is the founder and CEO of Frances Valentine, a New York-based luxury apparel and accessories company. Frances Valentine celebrates the power of personal style through clothes and accessories that boost your mood and tell a story. A 35-year fashion veteran, Elyce knows a thing or two about business and style. She famously chased her passion for fashion all the way from Kansas to New York City alongside her best friend, Kate, and co-founded Kate Spade in 1993. Elyce shepherded the company from inception to international success, growing it into one of the most iconic brands in modern fashion history—and was instrumental in its 2006 sale to Neiman Marcus Group. In 2016, Elyce, Kate, and Andy Spade launched Frances Valentine as an evolution of their joyful style aesthetic; a brand with heart, soul, and a story to tell.
Here's what you're going to learn from Elyce:
- How to be scrappy in the initial stages of building your business.
- How to properly identify your customers' needs.
- How and where to source for capital when starting your business.
- How to build wholesale partnerships.
- How she's managed to grow her business in a turbulent economy.
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