The Hidden Costs of Net Terms: How to Get Your Money NOW with Sehal Gulati

Getting Real with Bossy: For Women Who Own Business

Ep. 33 Have you ever wished that your invoices could get paid NOW, instead of Net 90 days from when you delivered your product or service? Well NOW you can!

Sejal Shah Gulati, Chief Growth Officer of NowAccount, joins Kelly and Kelly to discuss alternative funding options for small businesses. Now offers a transparent and fair solution to the common problem of late payments from clients. By accelerating invoices, Now provides businesses with the cash flow they need to thrive.

In this episode, you will be able to:

• Streamline Your Cash Flow: Unlock the power of accelerating invoices to keep your small business thriving.
• Uncover New Funding Paths: Discover alternatives to traditional factoring services for a more flexible financial approach.
• Catapult Your Business: Learn practical growth strategies to take your small business to the next level.
• Master Your Cash Flow: Understand the crucial role of cash flow and how it impacts the success of your business.
• Forge Strong Connections: Build a supportive network for your small business to overcome challenges and seize opportunities.

Notable Quotes:

"You're not even looking for a solution. Sometimes you're just looking to say, hey, I need community. I just want to be with people who are going through the things that I'm going through." - Sejal

• "The way to independence and freedom is ownership... and being able to create a legacy."
• "You are no good to your business, your family, your employees if your tank is empty."

Resources:

• Visit nowaccount.com to start the application process for a Now Account
• Connect with Sejal Shah Gulati on LinkedIn and X
• Join community organizations such as BOSSY, EO (Entrepreneurs Organization) or YPO (Young Presidents' Organization) to find support and community as a small business owner.
• Explore resources such as CDFIs (Community Development Financial Institutions) and your local SBA to access additional support and funding options.

Title Sponsor: Salena’s Mexican Restaurant

Episode sponsors: Marshall Street, Union Tavern

Hosted by Kelly Bush + Kelly Metras

Music: Do it by Infraction, Mellow Bop by Prigida & You are the best by Cutesy Chamber Ensemble

Produced by JazzCast Pros

About the Guest:

Sejal is the Chief Growth Officer for NOW a payments company. At NOW she manages sales, Marketing, Product and Client Success. Prior to NOW she was the SVP and General Manager in the Banking and Capital Markets team for GENPACT. Prior to Genpact she was the General Manager of the Global Marketing Hub at American Express in New York City. Prior to that she was the CMO of Ezetap, a B2B payments company based in Bangalore, India. She is also the Co-Founder of Sonder Connect.

Sejal has a B.A. from Princeton University and an MBA from Harvard Business School. She is a Fellow of Famous V of Ananta Aspen Centre’s Kamalnayan Bajaj Fellowship as well as a moderator for and member of the Aspen Global Leadership Network.

Chapters:

0:00:00 Introduction and discussion about the importance of funding for small businesses

0:03:11 Sejal Shah Gulati's background and involvement with now

0:06:56 Comparison between Now and traditional factoring companies

0:09:43 Challenges of waiting for payment from clients

0:10:51 Benefits of outsourcing accounts receivable to Now

0:11:57 Criteria for working with Now

0:13:10 Underwriting process and trade credit insurance.

0:13:42 Confirming invoices before payment.

0:14:07 Helping businesses with cash flow.

0:17:54 Challenges of net terms for small businesses.

0:19:19 Self Care

0:21:33 Community development finance institutions and grants can help small businesses.

0:22:51 Finding a community of small business owners for support is essential.

0:23:47 Complaining to non-business owners about the stress of being a business owner is difficult.

0:24:28 Visit nowaccount.com to apply for financial support from NowAccount.

0:25:13 Connect with Sejal

0:26:01 Being part of a supportive community is important for business owners.

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