Use This Framework to Tell Stories That Connect (and Convert) with Marisa Corcoran

Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Episode #220. “Storytelling is our oldest form of communication. Studies show that parts of the brain literally light up when stories are being told and that people tend to absorb information better. With a story, it’s an easier pill to swallow.”

So HOW do we tell stories that captivate and convert our communities? That is why I invited Marisa Corcoran to join us! I’m a big fan of frameworks, but with storytelling, sometimes frameworks can be too stifling or complicated. Marisa’s approach, the story strip-down method makes it easy to figure out which stories to tell and how to tell them!

PLUS…I ever-so-bravely volunteered to workshop a story using this method! You can hear us in real-time working through it and bringing it to life!

In This Episode You’ll Learn:

• The must-have tool to help streamline (and uplevel) your copy
• Marisa’s philosophy on copy (hint: it’s EVERYTHING!)
• The actor-training technique you can apply to your own storytelling
• The step-by-step framework for telling compelling stories that convert!
• How to figure out which stories to tell

Favorite Quotes

“Copy isn't the icing on the cake. It is the cake. It’s the butter, the flour, the eggs. It's how all these other things that we want to make come to life in our business happen.”

“Storytelling is our oldest form of communication. Studies show that parts of the brain literally light up when stories are being told and that people tend to absorb information better. With a story, it’s an easier pill to swallow.”

“Writing is a skill that’ll really serve you no matter what stage you're in. Especially if you don’t want to hand your work over to a copywriter, at some point, you're going to be more well-versed in your own voice and what you want it to sound like and have a way better relationship with that.”

More about Marisa:
Ready to discover what to say and how to say it to magnetically attract your dream clients? Then you need Marisa Corcoran in your corner...

In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable message inside her signature program, The Copy Confidence Society.

Marisa lives in Atlanta with an M.F.A. from Harvard University. When not click-clacking on her laptop, you can find Marisa analyzing a Real Housewives episode like it’s government policy and consuming inappropriate amounts of Nutrageous bars.
Find Marisa:

• Website
• Facebook
• Instagram