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034: Building Community and Connection: with Social Media Influencer, Jen, of Castle Rock Families
Manage episode 455996180 series 3489629
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What happens when a new mom moves to a town and can’t find the family-friendly resources she needs? If you’re Jen, you create your own!
In this episode, we’re chatting with Jen, the heart and mind behind the Castle Rock Families Instagram account, a go-to resource for parents in Castle Rock, Colorado. What started during the pandemic as a simple way to connect with her new community has since blossomed into a thriving hub of local events, activities, and must-know recommendations.
Jen shares the key to her success: balancing 80% family-friendly content with 20% personal and lifestyle posts to build trust and connection. She opens up about how showing her face and sharing her family helped her audience see the “real” person behind the page—and why authenticity is essential to engagement. If you’ve ever been camera-shy, Jen has tips to help you overcome that hesitation and start showing up for your audience.
We also dive into the power of repurposing content, a simple but effective way to save time while maximizing reach. Jen shares why real relationships are at the core of her success, whether partnering with other businesses, collaborating with influencers, or creating events. Instead of just DM’ing, she encourages face-to-face connections and advises coming to the table with clear ideas that show how a partnership will benefit both parties.
For events, Jen stresses the importance of setting clear expectations so customers know what to expect while creating urgency to keep people engaged. She is all about building authentic connections by supporting local businesses, stepping into their spaces, and cross-promoting them as much as possible.
If you’ve been looking for ways to grow your community, build authentic relationships, or partner with influencers who get results, this episode is packed with actionable advice to help you get there. Tune in and get ready to be inspired by Jen’s journey and practical insights!
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