What it's like to build a golf brand from scratch? | Interview: Aretera Co-Founder Alex Dee

GOLF’s Fully Equipped

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On this week's episode of Fully Equipped, GOLF's Jonathan Wall and True Spec Golf's Kris McCormack sit down for an exclusive, in-studio, interview featuring Aretera Co-Founder Alex Dee. Known for his work on Fujikura's Ventus line, he explains what it's been like starting a shaft brand from scratch and their vision for impacting the golf equipment industry.

Thanks to our official sponsor Golf Pride and their new Reverse Taper putter grip.

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These new grips are now available. Visit https://Golfpride.com to learn more.

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