Become Their Favorite Comfort Creator with Everyday Moments

Good Content with Shannon McKinstrie

Let’s just get right into it, I have so much I want to talk about in today’s episode, but first I want to remind you not to box yourself into one single type of content. Sharing a variety of different content types can be a far more effective way to reach and connect with your audience. We’ll dig a little deeper on this topic, exploring different ways to create a blend of content using my 4H Method that can actually captivate and convert your audience. We’ll also look at real-life examples of viral content that leverages everyday experiences to engage with followers.

In this episode we’ll be covering:

• Diversifying your content types and how that can help engage multiple buyer personas.
• Using the 4H Method to share different aspects of life and business in your content.
• Returning to basics and using real-life experiences to create content that connects through relatability and trust.
• Using storytelling, no matter how mundane or boring it seems, personal stories captivate and engage your audience.
• Create and share offline experiences, these real life experiences encourage inspiration, and lead to more engaging and relational content.
• Make your audience feel as if they're interacting with a friend, this “comfort creator” content feels personalized and relatable.

Other episodes you might have missed:

• Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
• Episode 026: Start a Signature Series That People Keep Coming Back For
• Episode 037: Personalization is the Key to Your 2025 Content Strategy
• Episode 040: Build More Connections with Everyday Moments

Links to reels in this episode:

• Reel #1: Wedding Anniversary
• Reel #2: Heatless Curls
• Reel #3: Heart Floor
• Reel #4: Alex on a Budget

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