Your Simple B-Roll Can Become Easy Reels That Actually Convert

Good Content with Shannon McKinstrie

I have some EPIC reels to share with you today as we send off 2024 and head into 2025. I hope you did your homework from last week’s episode, because we are taking content creation seriously in the new year, and it’s going to be the easiest year of content creation yet. Now that we're making content part of our daily routine, let's talk about what you’re going to do with all the B-roll you’ve been capturing over the last week and how to turn it into simple and engaging reels.

In this episode we’ll be covering:

• Skipping the fancy edits to embrace a minimal set up to document daily activities.
• Three different types of text for B-roll: Lists, Random Thoughts, the “Book Reel”
• Repurposing your reels and carousels without hitting copy and paste.
• Creating habits and routines that make it easy for you to capture relatable content throughout the day.
• Examples of successful reels that are currently going viral with simple B-roll videos of mundane activities.

Links to reels in this episode:

• Reel #1: Toddler Snack
• Reel #2: Productivity Coach Habit Stacking
• Reel #3: Podcaster with Headphones
• Reel #4: Workout, Being Uncomfortable
• Reel #5: Hotel Content
• Reel #6: Logo's I redesigned
• Reel #7: How Your Dinner Should Feel

Other episodes you might have missed:

• Episode 017: Turn a Simple Idea into a Reel People Will Love
• Episode 037: Personalization is the Key to Your 2025 Content Strategy
• Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good Content
• Episode 040: Build More Connections with Everyday Moments
• Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List

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