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How to scale influencer marketing
Manage episode 454873658 series 3236021
How do you scale influencer marketing?
In this episode of Growth Masterminds, we chat with influencer marketing expert Yuliya Gorenko from Mishka Agencies. She's scaled influencer marketing programs to 8 figures, has over a decade of experience and has worked with over a thousand creators.
She's also a former PR and marketing specialist with L'Oreal.
Yulia shares her journey from L'Oreal to building influencer programs for various mobile apps.
Listen to learn how to scale influencer marketing to eight figures, hear about the evolution of the space, and and get Yuliya's top tips for verticals including beauty, health, fitness, retail, tech, gaming, and more. This is a must-listen for performance marketers looking to leverage influencer marketing as a strong growth engine.
00:00 Introduction to Influencer Marketing
01:36 The Early Days of Influencer Marketing
05:16 Evolution and Current Trends
09:13 Scaling Influencer Marketing Programs
15:49 Measuring Success in Influencer Marketing
20:03 Final Thoughts on Scaling and Measurement
20:51 The Realities of Influencer Marketing
22:26 Rapid Fire Tips for Key Verticals
22:32 Beauty Industry Insights
24:10 Fitness and Health Strategies
26:55 Tech and Gadgets Recommendations
27:46 Travel and Hospitality Tips
29:53 Gaming Community Building
30:55 Parenting and Family Influencer Ethics
33:04 FinTech and Financial Services Caution
34:22 Entertainment and Media Storytelling
35:44 Conclusion and Final Thoughts
142 эпизодов
Manage episode 454873658 series 3236021
How do you scale influencer marketing?
In this episode of Growth Masterminds, we chat with influencer marketing expert Yuliya Gorenko from Mishka Agencies. She's scaled influencer marketing programs to 8 figures, has over a decade of experience and has worked with over a thousand creators.
She's also a former PR and marketing specialist with L'Oreal.
Yulia shares her journey from L'Oreal to building influencer programs for various mobile apps.
Listen to learn how to scale influencer marketing to eight figures, hear about the evolution of the space, and and get Yuliya's top tips for verticals including beauty, health, fitness, retail, tech, gaming, and more. This is a must-listen for performance marketers looking to leverage influencer marketing as a strong growth engine.
00:00 Introduction to Influencer Marketing
01:36 The Early Days of Influencer Marketing
05:16 Evolution and Current Trends
09:13 Scaling Influencer Marketing Programs
15:49 Measuring Success in Influencer Marketing
20:03 Final Thoughts on Scaling and Measurement
20:51 The Realities of Influencer Marketing
22:26 Rapid Fire Tips for Key Verticals
22:32 Beauty Industry Insights
24:10 Fitness and Health Strategies
26:55 Tech and Gadgets Recommendations
27:46 Travel and Hospitality Tips
29:53 Gaming Community Building
30:55 Parenting and Family Influencer Ethics
33:04 FinTech and Financial Services Caution
34:22 Entertainment and Media Storytelling
35:44 Conclusion and Final Thoughts
142 эпизодов
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