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Game Localization Success Story: Quadrupled Sales in South Korea
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Out of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean.
EJ spoke to Richard Grisham, past COO of Out of the Park and current Director of Business Development at Com2Us — a Korean development company that acquired Out of the Park in 2020.
Stream their conversation below for insights into:
- How to successfully roll out a localized version of a game
- Running “micro-campaigns” for better ROI on your global marketing efforts
- Cultivating brand ambassadors and future employees from your user base.
Full transcript available here.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.
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