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Funnel Strategy, SEO, & Acquisition News (with Gainsight’s Nikki Engel)
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What is there to know about PathFactory’s acquisition of UberFlip?
How do you design a people-first marketing funnel?
Where is the future of SEO headed with Google’s latest updates?
Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Gainsight’s Director of GTM Strategy & Customer Education, Nikki Engel, who delves into the limitations of traditional marketing techniques and advocates for a buyer-focused strategy. She discusses the pivotal role of CEOs with marketing backgrounds in spearheading effective strategies and offers a comparison of marketing processes to relationship-building. And in the extended conversation exclusive to TACK Network, she shares her framework for creating a people-first marketing funnel.
Jump into the action:
(00:00) Welcome to GTM News Desk
(04:47) PathFactory acquired UberFlip - what does that mean for you?
(08:33) The Future of SEO
(12:26) Meet our guest, Nikki Engel from Gainsight
(21:46) Treating education like a product
(23:42) Marketing tactics for immediate ROI
(29:42) Google’s emphasis on experience & expertise for credibility
To hear Nikki’s framework for People-First Funnal Framework, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Nikki: https://www.linkedin.com/in/nikki-engel-9972ba12/
Produced in partnership with: https://shareyourgenius.com/
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