Nike’s Strategy Flop, Hubspot’s AI Search Grader, & ICP Tips (with SalesIntel’s Manoj Ramnani)

GTM News Desk

What can we learn from Nike’s last marketing pivot that failed?
Is Hubspot’s AI SEO tool actually helpful?
How do you define your ICP to be both people-first and fueled by data?

These are the 3 big topics we’re tackling on this episode of GTM News Desk. We’re joined by SalesIntel’s CEO, Manoj Ramnani, who breaks down the importance of defining your ICP and why a data-driven approach is non-negotiable. He explores the connection between strong company culture and effective go-to-market strategies and shares insights on the evolving role of CEOs in ensuring their teams are aligned and focused.

Jump into the action:
(00:00) Welcome to GTM News Desk

(00:43) Nike's marketing strategy mistake

(08:01) HubSpot AI search grader

(15:56) Meet Manoj Ramnani, CEO of SalesIntel

(17:13) Manoj’s ideal customer profile (ICP)

(23:04) The biggest mistake made by CEOs in 2024

(30:09) Biggest misconceptions in creating an ICP

(31:15) People-first ICP strategy

To hear Manoj Ramnani’s insights on refining your ICP and optimizing your sales funnel, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Manoj: https://www.linkedin.com/in/manojramnani/

Our sources from today’s headlines:
https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/

https://www.hubspot.com/ai-search-grader

Produced in partnership with: https://shareyourgenius.com/