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Контент предоставлен Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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158: Improving thought leadership, Facebook's future, ageism in hybrid work
Manage episode 305702715 series 2286413
Контент предоставлен Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Why is there so much crappy thought leadership content out there? We talk about that and what B2B and B2C brands could do to improve it. Also this month, Arik clues you into what he's telling his clients about their reliance on Facebook. Plus, an interesting report on the future of corporate communications, key findings from an annual blogging survey, and a listener question about the potential for ageism in the hybrid and remote work environment.
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
- Send a message, comment or question
- Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)
SPONSOR
Brandpoint
EPISODE SUMMARY
- Intro
- :55 - Talking Point: How to improve thought leadership content
- 9:30 - Spotlight: Arby's rewards RBs
- 11:05 - Quick News & Quick Takes: Is Facebook still viable for brands?
- 13:45 - Quick News & Quick Takes: Future of Corporate Communications Study
- 17:05 - Quick News & Quick Takes: Orbit Media's annual blogging survey
- 20:55 - Listener question: Will remote and hybrid work lead to more ageism?
- Closing
ARTICLES AND LINKS
2021 LinkedIn-Edelman B2B Thought Leadership Impact Report
Market oversaturated with 'poor-quality' thought leadership
Arby's will pay college running backs to declare 'Tonight, I'm getting Arby's!'
Is Facebook becoming a liability for brands?
2021 Future of Corporate Communications Study
Survey of 1067 bloggers shows which content strategies are working in 2021
What’s Next for Content Marketing?
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
Sign up for Arik's weekly newsletter
Learn more about your ad choices. Visit megaphone.fm/adchoices
191 эпизодов
Поделиться
Manage episode 305702715 series 2286413
Контент предоставлен Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Why is there so much crappy thought leadership content out there? We talk about that and what B2B and B2C brands could do to improve it. Also this month, Arik clues you into what he's telling his clients about their reliance on Facebook. Plus, an interesting report on the future of corporate communications, key findings from an annual blogging survey, and a listener question about the potential for ageism in the hybrid and remote work environment.
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
- Send a message, comment or question
- Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com)
SPONSOR
Brandpoint
EPISODE SUMMARY
- Intro
- :55 - Talking Point: How to improve thought leadership content
- 9:30 - Spotlight: Arby's rewards RBs
- 11:05 - Quick News & Quick Takes: Is Facebook still viable for brands?
- 13:45 - Quick News & Quick Takes: Future of Corporate Communications Study
- 17:05 - Quick News & Quick Takes: Orbit Media's annual blogging survey
- 20:55 - Listener question: Will remote and hybrid work lead to more ageism?
- Closing
ARTICLES AND LINKS
2021 LinkedIn-Edelman B2B Thought Leadership Impact Report
Market oversaturated with 'poor-quality' thought leadership
Arby's will pay college running backs to declare 'Tonight, I'm getting Arby's!'
Is Facebook becoming a liability for brands?
2021 Future of Corporate Communications Study
Survey of 1067 bloggers shows which content strategies are working in 2021
What’s Next for Content Marketing?
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
Sign up for Arik's weekly newsletter
Learn more about your ad choices. Visit megaphone.fm/adchoices
191 эпизодов
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Похожие на Hanson & Hunt
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
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