289: Stop Broadcasting. Start Interacting. Social Media Tips for Small Business with Erika McInerney

HerBusiness

Social media can become the bane of many small business owners’ existence.

Are you posting enough? Are your posts connecting with the right audience? Are you being engaging enough? How do you avoid being ‘salesy’? WHAT do you even post?

The questions could go on. That’s exactly why I’ve brought on Erika McInerney of Mac&Ernie for this episode, who has spent over 28 years helping small businesses simplify their social media strategies and make it work for them – NOT the other way around.

If you’ve ever felt stuck in the churn of creating content or unsure how to make social media meaningful for your business, this episode is for you.

What You’ll Learn in this Episode:

-> Why posting every day without a strategy isn’t just ineffective — it’s exhausting.

-> How to align your social media efforts with your business goals.

-> The importance of understanding your ideal client and crafting clear messaging.

-> How to stop broadcasting and start engaging to build real connections.

-> The power of a "library" of pre-approved sales messages to overcome sales nerves.

-> Why engagement is more important than constant posting — and how to do it strategically.

-> The difference between social media and social networks (and why it matters).

-> How to balance building relationships with asking for the sale.

-> Why thinking of social media as a networking tool will transform how you show up online.

Mentioned In This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Mac&Ernie: https://www.macandernie.com.au/