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Контент предоставлен The Overtake. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Overtake или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Le tarp
Manage episode 259985972 series 2660818
Контент предоставлен The Overtake. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Overtake или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
This week, nobody dies! We tell a story of a literal underground club and a guy who walked around the world wearing a knight’s helmet for a bet
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Hosted on Acast. See acast.com/privacy for more information.
42 эпизодов
Manage episode 259985972 series 2660818
Контент предоставлен The Overtake. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Overtake или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
This week, nobody dies! We tell a story of a literal underground club and a guy who walked around the world wearing a knight’s helmet for a bet
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
42 эпизодов
Все серии
×This week we tell Christmas stories about Charles Dickens, a pure bae, and some Scottish people who pulled off a patriotic Christmas heist. **Sorry about the sound this week - we had too many beers and the recording went wrong.** Hosted on Acast. See acast.com/privacy for more information.
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Here's A Crazy Story
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This episode comes to you from a week ago, when there was still such a thing as hope Hosted on Acast. See acast.com/privacy for more information.
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Here's A Crazy Story
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It’s another episode! Yep they just keep coming. This week, people who decided to starve and how bits of some dead saint went everywhere Hosted on Acast. See acast.com/privacy for more information.
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Here's A Crazy Story
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This week, Robyn tells the other part of her story and Rik has found another bizarre tale Hosted on Acast. See acast.com/privacy for more information.
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Here's A Crazy Story
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We're back! This week, Robyn tells a two-parter and in Rik's story, people get sprayed with whale guts Hosted on Acast. See acast.com/privacy for more information.
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Here's A Crazy Story
![Here's A Crazy Story podcast artwork](/static/images/64pixel.png)
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In a break from our regular format, this week we all tell spooky stories Hosted on Acast. See acast.com/privacy for more information.
This week’s episode is one that we’re still not quite sure why we couldn’t release but we’re allowed now so here it is. There’s a non-Yorkshire based serial killer and Rik also tells a story but it’s been so long I (Robyn) can’t remember what it is. You’ll have to listen to find out! Hosted on Acast. See acast.com/privacy for more information.…
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Here's A Crazy Story
![Here's A Crazy Story podcast artwork](/static/images/64pixel.png)
This week, Ethan sits in for Robyn who is in Singapore and everyone talks about aliens for some reason Hosted on Acast. See acast.com/privacy for more information.
This week, it's our first real guest! Our pal Rima Ahmed joins us and tells a horrifying story and we also hear the story of a sticky mess Hosted on Acast. See acast.com/privacy for more information.
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Here's A Crazy Story
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On this week's Here's A Crazy Story, we bring you a dodgy doctor and a movie that went wrong and kept going wronger Hosted on Acast. See acast.com/privacy for more information.
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Here's A Crazy Story
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This week, Rik goes on about two stories, both about one specific river, and Robyn tells the story of a man who saved the world Hosted on Acast. See acast.com/privacy for more information.
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Here's A Crazy Story
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This week, Rik tells the story of killer wallpaper and in Robyn's story there's a severed penis Hosted on Acast. See acast.com/privacy for more information.
This week, we've messed massively with the format for one episode only. We tell a spooky story, an Aussie story and one where someone falls through a ceiling Hosted on Acast. See acast.com/privacy for more information.
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Here's A Crazy Story
![Here's A Crazy Story podcast artwork](/static/images/64pixel.png)
This week, Rik tells one of the worst stories you’ve ever heard and Robyn tries to make it up to you with something nice Hosted on Acast. See acast.com/privacy for more information.
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Here's A Crazy Story
![Here's A Crazy Story podcast artwork](/static/images/64pixel.png)
This week, Rik has a pretzel-related tale and Robyn tells the story of a hard-core badass ... Hosted on Acast. See acast.com/privacy for more information.
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