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Ep 20 - Crisis Communications in the Wine Biz
Manage episode 312060064 series 3219350
Контент предоставлен Michael Wangbickler. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Michael Wangbickler или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Crisis communications is something that we rarely think about until we actually need it. If 2020 has proven anything, it's that a crisis can and will happen any time: Covid, fires, an injury in the winery, a tank spill, or something along those lines.
How you react can be a make or break situation, so it's better to be prepared and think of solutions now rather than think of a solution later when you have to engage panic mode.
On today's show, Mike chats with Doug Levy, who is a personal friend and an expert in this field. He's written a book on the topic. He and Mike discuss what you should do before, during, and after a crisis, and really think about what we should do as an industry to prepare. Without further ado, on with the show.
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