Cath Kidston: the floral-obsessed entrepreneur on why life isn’t always a bed of roses

Homing In

There’s barely an oilcloth, mug or ironing board cover that hasn’t been embellished with a nostalgic floral print from Cath Kidston. Because of the brand’s ubiquity, it’s easy to forget quite how influential it was when it appeared in the 1990s.

What I love about Cath is that she’s living proof you can be a wildly successful entrepreneur whilst also being a kind, gentle soul. Although her name’s still above the door, she hasn’t been involved with the Cath Kidston business for many years, so I was intrigued to find out what that feels like.

She’s now set up a bodycare brand called C. Atherley, which makes all of its products using scented geraniums. Despite her love of flowers, life hasn’t always been a bed of David Austin roses for Cath and she talks very honestly about the personal grief she’s suffered through her life.

She has a great eye for interiors and we had this conversation at her kitchen table in London, with a surprisingly modern backdrop of Danish wood flooring and an Ellsworth Kelly artwork.

Cath was very generous with her time and emotions and I’m really happy with how this episode has turned out. I hope you enjoy it.

This episode was recorded in person at Cath Kidston’s West London home.

For more:

Visit The Modern House website to see images of the spaces discussed in this episode

Check out Cath Kidston’s latest venture, C.Atherley

Producer: Hannah Phillips

Editing: Oscar Crawford

Graphic Design: Tom Young

Music: Father

This episode was sponsored by Vitsoe.

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