Episode 9: Revolutionizing Hydration: The Story Behind the Patented Hands-Free Water Bottle (with Julie Austin of HydroSport)
Manage episode 450325598 series 2894924
Julie Austin, inventor, author, keynote speaker, and CEO of HydroSport, discusses how she came up with the swiggies, jumped into entrepreneurship, and garnered spectacular media attention for her business. She is also among a small percentage of female inventors. Don't know about trade dress protection? Julie explains why it is an important protection to consider.
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