How to build multiple brands with Hind Sebti, Founder of whind & Waldencast

How To Start Up by FF&M

Building, scaling and maintaining one brand is challenging. However, successfully creating multiple brands is a brilliant feat of focus and endurance. With this in mind, I wanted to learn from an expert brand builder.

Hind Sebti is the founder of whind, a beauty brand that merges both science and sensoriality to deliver Golden Hour Beauty, inspired by her home of Morocco, in a high efficacy yet super indulging range of skin care, body care and fragrances, and the founder of Waldencast, a beauty and wellness platform that creates, acquires and scales the next generation of high growth purpose driven brands.

Waldencast Ventures, is a privately owned brand incubator that has launched and built whind but also sister brands coat[s] and glaze. Waldencast PLC acquired Obagi skin care and Milk Makeup and was listed on the Nasdaq in July 2022 and valued then at over $1bn.

As a multi-brand founder, Hind has a wealth of experience building brands that win customers’ hearts.

Keep listening to hear Hind’s advice on building multiple brands and effectively managing different businesses at the same time.
Hind's advice:

• As a founder you will start by doing everything yourself, but once you have a team you need to prioritise what to do yourself and what to delegate
• Those things only you can do will be the most important things - prioritise!
• Being able to trust your team and confidently delegate is vital; you cannot do everything yourself
• A combination of ambition and humility is good
• When building several brands at once, space out the various processes as you will learn from each one, which will benefit the next one - don’t put all your eggs in the same basket
• Be flexible when building a company culture; every business is different, and every employee works differently. Allow the employees to contribute to the company culture as people are your most important asset
• Be flexible and adaptable; businesses may not evolve in the way you had expected
• If you can find a partner whose skills complement your own, you are in luck as it’s great to have someone with whom you can discuss decisions

FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at [e-mail] or DM us on instagram @fallowfieldmason.

Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.

FF&M recommends:

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link &

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