E217: The Current State of Buying and Selling E-commerce Businesses with George Moulos

How2Exit: Buy, Don't Build - M&A of Small Businesses

Watch Here: https://youtu.be/WxboHZiZZwc
About the Guest(s): George Moulos is an entrepreneur and the founder of Ecommerce Brokers, a company specializing in buying and selling online businesses, especially within the e-commerce, agency, and SaaS spaces. With a background that ranges from starting businesses at a young age—including Facebook groups and affiliate marketing—to building and exiting various digital assets, George now helps others navigate the intricacies of online mergers and acquisitions. His firm assists a range of clients from first-time acquirers to private equity firms. George's dedication to old-school methods of relationship-building coupled with his innovative approach to the online space has led Ecommerce Brokers to success, including notable deals and acquisitions.
Summary: In this enlightening episode of the How2Exit podcast, host Ronald Skelton engages with George Moulos to unravel the complexities of buying and selling businesses in the digital realm. George's journey from young entrepreneur to established online business broker presents a multitude of insights for those interested in e-commerce transactions. George dives into his early beginnings and entrepreneurial streak, explaining how his work ethic and vision led to his first business exits and eventual specialization in e-commerce business brokering. He provides valuable insights into current
Key Takeaways:

• The Buyer's Advantage: The current market is trending in favor of buyers, making the next twelve months an opportune time for acquisitions.
• Seller's Market Shift: While sellers have faced challenges in recent years, the market is slowly improving for them. This shift signifies potential balance restoration in e-commerce M&A.
• Importance of Due Diligence: Buyers should approach acquisitions carefully, utilizing advisors, accountants, and attorneys to ensure a secure transaction.
• Shopify Over Amazon: George emphasizes investing in D2C businesses on platforms like Shopify that allow ownership of the customer relationship over reliance on third-party platforms like Amazon.
• Financing Strategies: In light of high interest rates, George suggests exploring avenues such as SBA loans, seller financing, and earnouts to facilitate better deals in acquiring an e-commerce business.

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Contact George on
Linkedin: https://www.linkedin.com/in/georgemoulos/
Website:https://ecommerce-brokers.com/
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