191. Holst + Lee Founder, Natalie Holst, on Growing Her Business into The Brand We All Know and Love, The Many Different Stages of Her Brand, and What's On The Horizon For Her Team

How'd She Do That?

Today's guest is Natalie Holst, Founder of HOLST + LEE. HOLST + LEE believes jewelry can be the most transformative thing you can wear. These words spoken by the iconic Iris Apfel is the core principle and inspiration for Natalie's company. Their collections are inspired by the vivid colors of art, music, nature, and the symbols that make life beautiful and fun. HOLST + LEE was founded by Creative Director, Natalie Holst, in New York City in 2012. Before launching HOLST + LEE, Natalie trained with Proenza Schouler and Marc Jacobs by day, and by night she worked in the hub of New York’s nightlife scene, where she witnessed the best in outrageous cutting-edge fashion. Craving a fusion of art, texture and fresh design in accessories that she couldn’t find anywhere else, Natalie started making her own jewelry, which captured the attention of everyone she came in contact with. It comes as no surprise that she quickly made the leap to introduce HOLST + LEE, which has grown exponentially since. We know listeners will love listening to today's episode! Brought to us by Texas De Brazil. --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support