It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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Episode 27: Engaging Internally with Marketing - How to Help Them Do More With Less and Win Together
Manage episode 358115132 series 3401122
Контент предоставлен Howdy Partners. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Howdy Partners или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
On today’s episode, Will and Tom discuss how to go about working with your marketing team. How should you approach them? What questions should you ask about their upcoming programs? How do you help them do more with less and build a more efficient organization?
Will recently attended the B2B Marketing Exchange in Phoenix, AZ. This gave him insights into what many marketing leaders are currently working on and worried about. Will and Tom unpack these insights and give tactical instructions for how to foster incredibly productive relationships between partnerships and marketing.
76 эпизодов
Episode 27: Engaging Internally with Marketing - How to Help Them Do More With Less and Win Together
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Manage episode 358115132 series 3401122
Контент предоставлен Howdy Partners. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Howdy Partners или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
On today’s episode, Will and Tom discuss how to go about working with your marketing team. How should you approach them? What questions should you ask about their upcoming programs? How do you help them do more with less and build a more efficient organization?
Will recently attended the B2B Marketing Exchange in Phoenix, AZ. This gave him insights into what many marketing leaders are currently working on and worried about. Will and Tom unpack these insights and give tactical instructions for how to foster incredibly productive relationships between partnerships and marketing.
76 эпизодов
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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