Building Your Streaming Audience with Kevin Breuner (CD Baby)

#HowWeListen Live: In Conversation Podcast

"The number one thing to never, ever do, would be to set a release date before your music is done."

Our guest on today’s episode is Kevin Breuner, Senior VP of Engagement and Education at CD Baby. Kevin’s job at CD Baby is all about making sure musicians are as prepared as possible when planning to release their music into the world. Marc and Kevin talk about how Kevin went from being a Grammy-nominated musician to working with CD Baby. Along the way, Kevin also offers up all kinds of great advice on being ready when you release your next album or single.

Previously VP of Marketing at CD Baby, Kevin’s new role reinforces what CD Baby is all about: making sure musicians are as prepared as possible when planning to release their music into the world. At CD Baby, Kevin created the DIY Musician brand, which has become the cornerstone of CD Baby’s mission statement.

Kevin came to us from Atlanta, Georgia

#HowWeListen Live: In Conversation

00:10 - Byta.com

02:14 - Music Biz

02:16 - CD Baby

02:55 - CD Baby podcasts, blog, conferences

04:03 - Smalltown Poets

04:11 - Belmont University

04:20 - Producer John Hampton

06:46 - The 90s Christian music scene

08:00 - GRAMMY nominated, Dove awards

11:15 - iTunes(Apple Music)

11:40 - MP3 players

12:15 - DIY podcast

14:30 - Streaming changed everything

26:555 - Grassroots marketing

28:30 - KISS. Keep It Simple Stupid

29:20 - Set a release date before your music is done

36:45 - CD Baby release plan generator

42:22 - Discover Weekly

52:36 - People like seeing videos

57:00 - You want to own the relationship

1:04:00 - Byta.com

Music by Fin Productions and Oliver Lyu

Episode Credits:

Artwork by Jen Pmphrey

Hosted by Marc Brown

Series coordinated by Jamie Ford

Produced and edited by Colin MacKenzie

Music by Fin Productions and Oliver Lyu