Episode 45: Jeffery Cranor

ICG Creator Chat

Today we're talking to Jeffrey Cranor who, along with Joseph Fink created one of the first, most successful, and most influential fictional podcasts of all time, Welcome to Night Vale. If you don't know about Night Vale, it is a small town in the desert and it is very dangerous and creepy and you do not want to be an intern at the radio station. It's hilarious, surreal, and horrifying, and it exploded into the podcast world, rapidly changing everyone's minds about what can work in podcasts. Today we're going to talk about the secret sauce of creative collaboration, how we need to invest in partnerships, and work to maintain healthy relationships. We'll also talk about why they have a PR firm, why they didn't take advertising for the first several years of their porject, and about this fancy new thing called "Dynamic Insertion."